Growth & Data Builder · RCS MediaGroup
Sideways
into the data.
Growth marketer who kept wandering into the data, then into the code, and never quite wandered back.
I work where marketing, data and automation overlap. The job usually starts as a question from a commercial or editorial team, turns into an analysis, and ends as something they can open themselves — a dashboard, a planner, a pipeline, occasionally an agent.
I came to it sideways. A degree in communication, a thesis on how cryptocurrency talks about itself, a freelance stretch writing scrapers and a text-analysis tool when calling an LLM from Python still felt exotic. Then analytics for other people’s products, and now growth and data for two national titles.
What I want next is skin in the game: direct ownership of the work and of whether it worked.
Where I have been
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2024 — now
Digital Data Analyst
RCS MediaGroup
Acquisition and retention, analytics engineering, AI tooling.
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2023 — 2024
Web Analytics Intern
Accenture Song
Analytics for other people’s products, at agency pace.
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2019 — 2023
Freelance, and co-founder at MindTips
Self-employed · EdTech startup
Scrapers and a text-analysis tool on Python and an LLM API. At MindTips, on a minority stake and no budget: digital analytics and customer experience, plus a community and a dozen collaborators built from nothing.
What I studied
- Master in Data Driven Marketing & Digital Analytics — 24Ore Business School
- Growth Marketing Masterclass — LTValue, LVenture Group
- BA Communication & Society — Università degli Studi di Milano
Off the clock
Yes
- books that refuse to take themselves seriously (Antifragile)
- single-player games with a plot (God of War)
- films that are absurd and true at once (The Wolf of Wall Street)
- personal finance
- football, and fantasy football — regrettably
No
- complaining as a hobby
- compulsive scrolling
Curious about any of the work? The write-ups are the honest version.
See the work